Free · For $1M+ Amazon brands

The Monthly
Amazon Self-Check.
In 10 minutes.

Three Claude skills that reveal the profit leaks every Amazon account hides.

Preview of the Claude Skill Stack: Ad Dependency Score, Catalog Concentration, and Fee & Margin Drift dashboards
  • Ad Dependency Score — paid vs organic revenue, by ASIN, month over month
  • Catalog Concentration — hero-ASIN risk and whether it's getting worse
  • Fee & Margin Drift — Amazon's real take across fees, FBA, storage, returns, ad load
$1.7B+
Client sales driven
34+
Yrs combined Amazon expertise
12.5%
Avg TACOS reduction in month one
26+
Brands grown to seven figures

Results shown are from specific client engagements. Individual results vary. See full disclaimer.

Why this exists

Revenue hides the warning signs.

Blended reporting is comfortable. It also masks the four things that quietly compound into a bad quarter.

Revenue is the last thing to break

By the time top line dips, the underlying decay - organic share, catalog balance, unit economics - has been slipping for months.

Blended ACOS hides paid dependency

A healthy blended number can quietly mean organic is shrinking and paid is holding the account up.

One or two ASINs carry the P&L

Concentration risk creeps up slowly. Most teams only notice after a listing suppression or a stock-out.

Amazon's take-rate keeps drifting up

Fees, storage, returns, ad load - each moves a little. Together they eat contribution margin between quarterly reviews.

The stack

Three skills. One monthly check.

Each skill is a self-contained Claude workflow. Paste in your reports, run it, get an operator-grade read on where the account actually stands.

01

Ad Dependency Score

What it shows

The share of revenue coming from paid ads vs organic demand, broken down by ASIN and tracked month over month.

The decision it enables

Spot ASINs where organic is silently eroding and paid is masking the decline - before it hits the P&L.

02

Catalog Concentration

What it shows

How dependent the business is on a handful of hero ASINs, and whether that concentration is trending up or down.

The decision it enables

Know when to defend a hero ASIN, when to invest in the second tier, and when concentration is becoming a real risk.

03

Fee & Margin Drift

What it shows

Amazon's total take-rate across referral fees, FBA, storage, returns, and ad load - and how it's changing month over month.

The decision it enables

Catch fee and fulfillment drift early instead of finding it in an annual margin review.

Why this matters

Quarterly reviews are too late.

Diagnostics beat dashboards

A dashboard tells you what happened. A monthly self-check tells you what's changing - while there's still time to act.

Contribution margin, not ROAS

The three skills are built around unit economics: what you keep after Amazon, not what looks good in a media report.

Ten minutes, once a month

Designed to fit into an operator's cadence. Run it the first week of the month, calibrate the plan, move on.

Who built this

Why trust the thinking behind the stack.

Enflet is a boutique Amazon PPC and profitability partner for established brands. The skills are pulled straight from the diagnostics we run on client accounts.

Boutique roster

A small book of $1M+ brands. Senior operators on every account, not account managers reading from scripts.

Brand-management thinking

We work like in-house marketplace leads, not media buyers chasing last-click ROAS.

Profit-first reporting

Every lever - bids, structure, catalog, creative - judged against contribution margin.

Real visibility

Shared Slack and Notion. Clients see the work, the thinking, and the decisions in real time.

Client results

The same diagnostics, run for real operators.

Established DTC brand
+24%
YoY sales growth
8.3%
YTD TACOS
+21%
YoY profit
Marketplace expansion
$30K
Monthly Walmart revenue
3.5+
ROAS
Rapid turnaround
-12%
TACOS in 2 weeks
+11%
YoY Q4 profit
For the first time we actually understood what our PPC team was doing - and why. TACOS dropped, profit climbed.
Founder · 8-figure DTC brand
The visibility is what changed everything. We stopped guessing which ASINs were carrying the account.
Marketplace Manager · Consumer health brand
Is this for you?

Built for serious operators. Not for everyone.

Best fit if…

  • Founder-led Amazon brands doing $1M+ ARR
  • Marketplace managers inside larger brands
  • Operators who track contribution margin, not just ROAS
  • Teams that want a real monthly self-check, not another dashboard

Not a fit if…

  • Brands under $1M in annual revenue
  • Dropshippers and arbitrage sellers
  • First-time sellers still finding product-market fit
  • Anyone looking for a generic prompt pack
Get the stack

Get the Monthly Amazon Self-Check.

Three Claude skills. One email. Sent once, free, no drip sequence. Built by Enflet operators for brands doing $1M+ on Amazon.

Prefer to talk? Book a strategy call with Enflet →