Ad Dependency Score
The share of revenue coming from paid ads vs organic demand, broken down by ASIN and tracked month over month.
Spot ASINs where organic is silently eroding and paid is masking the decline - before it hits the P&L.
Three Claude skills that reveal the profit leaks every Amazon account hides.

Results shown are from specific client engagements. Individual results vary. See full disclaimer.
Blended reporting is comfortable. It also masks the four things that quietly compound into a bad quarter.
By the time top line dips, the underlying decay - organic share, catalog balance, unit economics - has been slipping for months.
A healthy blended number can quietly mean organic is shrinking and paid is holding the account up.
Concentration risk creeps up slowly. Most teams only notice after a listing suppression or a stock-out.
Fees, storage, returns, ad load - each moves a little. Together they eat contribution margin between quarterly reviews.
Each skill is a self-contained Claude workflow. Paste in your reports, run it, get an operator-grade read on where the account actually stands.
The share of revenue coming from paid ads vs organic demand, broken down by ASIN and tracked month over month.
Spot ASINs where organic is silently eroding and paid is masking the decline - before it hits the P&L.
How dependent the business is on a handful of hero ASINs, and whether that concentration is trending up or down.
Know when to defend a hero ASIN, when to invest in the second tier, and when concentration is becoming a real risk.
Amazon's total take-rate across referral fees, FBA, storage, returns, and ad load - and how it's changing month over month.
Catch fee and fulfillment drift early instead of finding it in an annual margin review.
A dashboard tells you what happened. A monthly self-check tells you what's changing - while there's still time to act.
The three skills are built around unit economics: what you keep after Amazon, not what looks good in a media report.
Designed to fit into an operator's cadence. Run it the first week of the month, calibrate the plan, move on.
Enflet is a boutique Amazon PPC and profitability partner for established brands. The skills are pulled straight from the diagnostics we run on client accounts.
A small book of $1M+ brands. Senior operators on every account, not account managers reading from scripts.
We work like in-house marketplace leads, not media buyers chasing last-click ROAS.
Every lever - bids, structure, catalog, creative - judged against contribution margin.
Shared Slack and Notion. Clients see the work, the thinking, and the decisions in real time.
For the first time we actually understood what our PPC team was doing - and why. TACOS dropped, profit climbed.
The visibility is what changed everything. We stopped guessing which ASINs were carrying the account.
Three Claude skills. One email. Sent once, free, no drip sequence. Built by Enflet operators for brands doing $1M+ on Amazon.
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